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Write questions
people actually answer

3 min readUses Survey analysis

The short version

  1. 1Give every survey question a job. If no answer would change a decision, cut the question.
  2. 2Make most questions one tap. Start with quick polls and end with one open question.
  3. 3Ask guests in the album the morning after. That morning, guests are already there looking at their photos.

Five rules for questions guests answer

1Step 1 of 5

Write the decision before the question

Most surveys go wrong before anyone answers. Someone copies a template with twelve sensible questions, and no guest reads as far as number nine.

Start with the decisions you need for next time, like whether to book the same venue or start later. Write one question per decision, three to five in total. Guests came to have fun, so keep it light.

2Step 2 of 5

Make the first answer one tap

The first question decides whether anyone answers the second. Make it a poll or a rating a thumb can do in a second.

In a MyWrap album, questions sit right next to the photos and guests answer without leaving the page. Every extra screen loses people, so save the hard questions for later.

A pick a side vote between three flavours, inside the album
Questions live inside the album, right next to the photos.
3Step 3 of 5

Ask about one thing at a time

“How was the food and the music?” is two questions. If someone loved one and hated the other, they'll guess or skip it.

Keep questions small and concrete. “Was the talk the right length?” gets an answer you can use. Balance the answer options too, with as many ways to say it went badly as well.

One thing per question.
4Step 4 of 5

Time your survey for the morning after

A survey link a week later lands next to the electricity bill. The best time is the next morning, when guests are back in the album looking for photos of themselves.

Have the questions live before you message guests that their photos are up. A small raffle for anyone who answers helps more than a stern reminder.

The answers to one vote, with the question asked and the next step
Answers come back read and grouped by theme.
5Step 5 of 5

Save one open question for the end

Polls tell you what happened. One open question tells you why, so put it last, where it only reaches people already in a helpful mood.

Make it easy to answer in a sentence, like “What was your favourite moment?” That's where your best quotes live, so read every answer.

A question box in the album where guests ask the brand team anything
One open question at the end, where the best quotes come from.

Your take

Three quick ones. Tap an answer to see how everyone else replied. We read every answer, it shapes what we build next.

1 of 3

How do you usually ask guests for feedback?

2 of 3

How many questions are in your usual post-event survey?

3 of 3

What frustrates you most about post-event surveys?

What you wish this guide covered, what drives you mad about event photos, anything. Read by the people building MyWrap.

Steal this

Questions and lines to lift for your next event.

Four questions that earn their place

“1. How would you rate today, from 1 to 5? 2. Was the talk the right length? (Too short, about right or too long) 3. Would you come to the next one? (Yes, maybe or no) 4. What was your favourite moment?”

For the next-morning message

“Morning! Your photos are up in the album. There are two quick questions in there too, if you have 30 seconds. Everyone who answers goes in the raffle.”

For the open question

“What would make you come back next time? One sentence is perfect.”

Fair questions

What are good post-event survey questions?

Good questions are short and specific, and each one feeds a decision. A rating, whether they'd come back and one open question about their favourite moment cover most events.

How many questions should a post-event survey have?

Three to five questions is plenty for guests. If you want more, ask which decision each extra one helps with.

When should I send a post-event survey?

Send it the morning after, while the event is fresh. Asking inside the album works well, because guests are already there for their photos.

How do I get more people to answer?

Make the first question one tap and keep the list short. A small raffle gives people a reason to answer.

Should I use multiple choice or open questions?

Mostly multiple choice, since it's fast and easy to compare. Keep one open question at the end for the reasons and quotes.

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