Recaps go out late when nobody owns them. Put the recap send in the run of show, with a person's name next to it. The morning after, before lunch, is a good default.
Write the message the day before, with gaps for the link and one detail from the day. On the morning you fill in two blanks and press send, sore head or not.
Every guest has photos of themselves in the album, and everyone who added photos gets their own recap. That's the best thing you can send, because it stars them.
Open the message with the news that their photos are up and their recap is ready. Say thanks second and mention your brand last. Guests who post their recap take your event to their own followers.
Your brand will usually post its own recap too. The common mistake is covering everything from arrival to goodbyes, which turns it into a timeline.
Pick the moment people will still talk about next week, like the surprise guest or the cake disaster, and add a couple of supporting shots. Use guest photos where their upload terms allow. Real guest shots look like proof that people had a good time.
The moment
Supporting shot
Supporting shotEmail can carry a link, a photo and a few warm sentences. A group chat wants one line and the link. On social, post the moment with a caption a guest would happily share.
Keep the album link in every version. Late photos keep coming for days, and people who see the recap often remember they have more to add.
Around day three, send one light note with the link to people who added photos and haven't opened their recap yet.
After that, stop. A second reminder turns a gift into a chore. Write down when you sent and how it went, so next time you start from a message that worked.
Three quick ones. Tap an answer to see how everyone else replied. We read every answer, it shapes what we build next.
What you wish this guide covered, what drives you mad about event photos, anything. Read by the people building MyWrap.
Three messages for the morning after. Add your link and send.
“Subject: Your recap from [event] is ready Thanks for coming yesterday! Your recap is ready, starring you: [link] The album's still open if you have more photos to add. See you at the next one.”
“Recaps are ready! Find yours here: [link]. Still got photos on your phone? Add them, the album is open all week.”
“Little reminder: your recap from [event] is still here looking great. [link]. That's the last we'll say about it, promise.”
A good recap has one standout moment, a couple of supporting photos, a short thank you and the album link. Send guests their own photos and recap first.
Send it the morning after, before lunch. After a few days, people have moved on.
Yes, within what guests agreed to when they uploaded. Check the album's content terms before you post.
Every guest who added photos gets their own recap of the event, ready to post for their followers.
Send one reminder, around day three, to people who haven't opened their recap. More than that feels like nagging.