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Collect emails
without being weird about it

4 min readUses Lead capture

The short version

  1. 1Decide what your first email will say. If you can't say what you'll send, wait before asking for emails.
  2. 2Ask for emails inside the album. Guests say yes while they're looking at photos of themselves.
  3. 3Ask for one thing, in honest words. Pick email or phone, and say exactly what guests are signing up for.

Five moves, zero clipboards

1Step 1 of 5

Decide what you'll send

The awkward part of collecting emails is rarely the asking. It's the vague “stay in the loop!” followed by months of silence and a discount code nobody wanted.

So write down the first message a guest will get and how often you'll write after that. Their photos plus an invite to the next event is a great answer.

2Step 2 of 5

Write the ask in your own words

MyWrap puts a sign-up card in the album, worded however you like, and saves the consent line with every entry. So be specific: “We'll email you the full photo set, plus one note when we're next in town.”

Say how often you'll write, then keep that promise. Guests trust a line that sounds like a person wrote it.

The brand’s sign up card in the album, asking for an email for the next drop
The sign-up card sits in the album, in your own words.
3Step 3 of 5

Ask for one thing

Every extra field costs you sign-ups. Pick email or phone, whichever you'll really use. You don't need a job title to send someone their photos.

Keep it optional and friendly. Guests who skip it can still add photos, and they're more likely to sign up next time.

4Step 4 of 5

Ask while guests look at their photos

The door is the worst place to ask. People are cold, juggling bags and hunting for friends. Inside the album, guests are looking at photos of themselves and feeling good.

That's why the sign-up card sits in the album, with a reason to say yes: the full photo set, sent once it's ready. If you mention it on the mic, do it once, when you tell guests about the album.

A guest holding up a selfie at a partyFriends crowding into a selfie at a club
Ask at the photo moment, when phones are already out.
5Step 5 of 5

Send something good within a day

New contacts sync to Klaviyo or HubSpot, so you can set up the first message in the tool you already use before the event starts.

Send it within 24 hours, while people remember signing up. A link to their photos is the perfect first email, because it's about them and it's what you promised.

The Attendees page: everyone who took part, who came back and who signed up
Everyone who said yes, in one list, ready to send to.

Your take

Three quick ones. Tap an answer to see how everyone else replied. We read every answer, it shapes what we build next.

1 of 3

Where do you usually ask guests for their email?

2 of 3

Be honest: what does a new contact get from you first?

3 of 3

What's the hardest part of collecting emails at events?

What you wish this guide covered, what drives you mad about event photos, anything. Read by the people building MyWrap.

Steal this

Ready lines for the sign-up card, the mic and your staff. Make them yours.

For the sign-up card

“Want the full photo set in your inbox? Leave your email and we'll send it tomorrow, plus one note when we're next in town. No spam, promise.”

For the mic (once)

“The album's filling up, so go find yourself! Want the photos emailed to you? There's a spot for your email in there. Okay, back to the party.”

For staff when someone asks

“Totally optional. Leave your email and you'll get the photos and the odd invite. Either way, you can still find and add your photos.”

Fair questions

How to collect emails at events without being pushy?

Ask while guests are already looking at their photos, and offer something specific back, like the full set. Keep it optional, one field and in plain words.

Where should I ask for emails at an event?

Inside the photo album works well. Guests are already there, and the ask comes with a clear reason.

Is collecting emails at events GDPR compliant?

That depends on how you ask and what you send, so check with your legal team. MyWrap saves the exact consent wording each guest agreed to, which helps you show what they signed up for.

Do the emails go into my CRM?

Yes. New contacts sync to Klaviyo or HubSpot, so your first message can be ready before the event.

Should I ask for email or phone number?

Ask for one. Pick the channel your team will use to send the first message.

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