Open the media library in your workspace while everyone still remembers the event. Start with the shots guests reacted to most, then filter to the photos guests said yes to using in your marketing.
Aim for a shortlist of about thirty, with a mix of wide shots, close-ups of people and little details. That mix is what keeps four weeks from feeling samey.
Week one is the thank you: a carousel of the best guest shots the morning after, with the album link so late uploads keep coming. Week two is people, like the guest with the film camera or the friends in matching hats.
Week three is details, like the product in someone’s hand or the set your team built. Week four is the throwback, which is where you announce the next date. Two or three posts a week is plenty.
Send your shortlist to the social library in your workspace, and it drafts posts in your brand’s voice for Instagram, TikTok, X and LinkedIn. Each draft comes with a caption, a photo and hashtags.
Each platform wants something different. LinkedIn wants the context, like who came and which partners to thank, while X wants one sharp line. Do the whole month in one sitting.
Drafts get you most of the way, and you always get the last word. Add one detail only a guest would know, like the song that cleared the bar or the dog that wandered in.
Then cut the first sentence and any adjective that could describe any event anywhere. Read it out loud, and if you wouldn’t say it to a guest, rewrite it.
Guest photos look like the rest of someone’s feed, which is why they work. Credit whoever took them and tag friends in the shot if they’re happy to be tagged. People love resharing a post with their own photo in it.
Guests who added photos get their own recap too, and some will post it in week one. Keep a list of who you’ve credited so you’re not tagging the same three people every week.
Three quick ones. Tap an answer to see how everyone else replied. We read every answer, it shapes what we build next.
What you wish this guide covered, what drives you mad about event photos, anything. Read by the people building MyWrap.
A posting calendar, a sample caption and a message asking a guest if you can tag them. Swap in your details.
“Week 1: thank you carousel with the best guest shots and the album link. Week 2: two people posts. Week 3: details. Week 4: throwback with an unseen shot, plus the next date.”
“Shot by @[guest], who brought a better camera than our whole team. Thanks for filling the album. More from [event] all month.”
“Hi! We love the photo you added from [event] and would like to post it this week. Happy for us to tag you, or would you rather we didn’t?”
Usually more than you’d think. A good guest album covers two or three posts a week for a month, as long as each week has a different angle.
The morning after. Interest drops fast once people are home, so the week one carousel matters most.
Use the ones guests said yes to. The media library filters to photos cleared for marketing, with each guest’s answer noted next to the photo.
No. The social library drafts posts in your brand voice, and your team reviews and posts them.
Please don’t. A caption written for LinkedIn looks odd on TikTok. One post per platform takes a little longer and does a lot better.