Good event hashtags usually take one of three shapes: brand plus moment (#MaplewoodAfterDark), place plus verb (#DanceOnPier9), or a phrase people say anyway (#WorthTheQueue).
Write ten, then cross out anything over about 15 characters or with a number people might mistype. If your brand already has a hashtag people use, keep that one.
Search your finalists on the platforms your guests use. If one's busy with someone else's posts, drop it.
Then read it as one word, because some innocent tags turn rude without spaces. Print it with a capital letter on each word (#WorthTheQueue) so it reads properly, and leave the year out unless the event happens every year.
Nobody remembers the hashtag from the invite. Print it where people take photos, like the backdrop or the mirror, with your handles next to it. People tag accounts far more often than they type hashtags.
Say the hashtag once from the mic, along with the album QR code: "Post with #WorthTheQueue, and drop the originals in the album."
Set up tracking while you're printing signs, so the hashtag on the wall matches the one you track. Add the hashtag, your handles and invited creators, and track from the day before the event to a week after.
Social listening rounds up the posts and creators talking about your event, so you're not scrolling your phone in the taxi home.
Most guests never post publicly. They keep great photos in their camera roll and send a few to a group chat, and a hashtag misses all of them.
So give them a QR to the event album, where they add photos and videos with no app needed. You get the originals, and they find the photos your team took of them.
Three quick ones. Tap an answer to see how everyone else replied. We read every answer, it shapes what we build next.
What you wish this guide covered, what drives you mad about event photos, anything. Read by the people building MyWrap.
Ready lines for the photo wall sign, the mic and your creator brief.
“Post it with #WorthTheQueue and tag @yourbrand. Want the originals saved too? Scan to add them to the album.”
“Posting about this? It's #WorthTheQueue. Not a poster? Scan the QR by the bar to find your photos in the album, and add yours too.”
“Please use #WorthTheQueue and tag @yourbrand and @venue in any posts from the event. Posts from [date] to [date + 7 days] count.”
Try brand plus moment, place plus verb, or a phrase people say anyway. Keep it under about 15 characters and search it before you commit.
Only for an annual event where you want each year's posts separate. Otherwise it makes the tag longer and easier to get wrong.
One. Two at most if your brand already has a hashtag people use. More than that splits the posts.
Less than they used to. Guests tag accounts more often, and many never post publicly. Track your handles too, and give everyone a QR to the event album.
Pick another. If it's busy with someone else's posts, yours will get buried.