Guests own the photos they take. To use them, you need a yes from someone who understood the question, and three sentences beat three pages.
Say what you'll do with the photos, what you won't do and how to get one taken down. Show it before a guest's first upload, and run it past whoever handles legal for you.
Adding a photo to an album and hearing from your brand are two different yeses. Fold them together and guests notice.
Give the marketing sign up its own card, in your own words. MyWrap saves each guest's consent with the exact wording they saw and syncs it to Klaviyo or HubSpot. Keep the raffle separate from both.
Six months from now someone will find a great shot and ask "can we use this?" The answer needs to live with the photo.
Your workspace's media library files every photo and clip by event with its usage rights, so you can see what's cleared long after the event lead has moved on. Photos from a hashtag search come with none of that, so always ask first.
A crowd shot on your own feed is one thing. One recognisable face in a paid ad or on a poster needs a fresh yes by direct message.
Name the photo and where it'll run. Most people say yes happily, and a screenshot of their reply filed with the photo beats a vague memory of a chat.
A crowd on your feed
One face in an adCredit the photographer when you post, by handle if you have it. Guests love seeing their name on a brand's feed.
When someone asks for a photo to come down, take it down the same day and thank them for asking. A quick, friendly takedown keeps a guest on your side.
@maya.c
@priya.n
@jordanellisThree quick ones. Tap an answer to see how everyone else replied. We read every answer, it shapes what we build next.
What you wish this guide covered, what drives you mad about event photos, anything. Read by the people building MyWrap.
Wording to adapt. Run it past whoever handles legal for you first.
“By adding photos and videos here, you agree [Brand] may share them on our own channels and in recaps of this event, with credit where we can. We won't sell them or use them in paid ads without asking you first. Want one taken down? Email [address] and we'll remove it.”
“Want an invite to the next one? Leave your email and we'll send event news a few times a year. Unsubscribe anytime.”
“Hi [name]! We love the photo you added from [event] (the one of [description]). Could we use it in [where] for [how long]? We'll credit you as [handle]. Totally fine to say no.”
UGC means user-generated content: the photos and videos guests create at an event. UGC means user generated content. UGC rights are the permissions a brand needs to reuse photos and videos guests take at an event. The guest usually owns what they shoot, so you need a clear, recorded yes first.
The guest who took them usually owns them, unless they agreed to terms that let you use them. That's why the terms come before the upload.
Using your hashtag isn't the same as agreeing to your terms. Ask first, credit them and keep their reply with the photo.
It's good practice to ask again for anything beyond your own posts, like paid ads or print. Say which photo, where and for how long.
No. This is practical advice from running events. Laws differ by country, so have someone qualified check your wording before you rely on it.