Pick one photo moment
A pop-up with ten photo walls has none. Pick one thing people will want in their camera roll, like an oversized product, a wall in your brand colour or the counter where things get engraved.
Shop lighting flatters products more than faces, so add a ring light or a warm lamp. Put the spot where people pass after they’ve bought something, because a shopper with a bag is in a much better mood for a photo.






